Internet Marketing Opportunities Highlighted by Pew Research Report

In a report published before Christmas, the Pew Research Center for the People & Press has confirmed what many of us probably know intuitively. That is, a growing number of Americans are relying on the internet as their primary source of national and international vijesti.Pew Center data show that 40% of Americans, it is the primary source of national and internal news, while only 35% rely on traditional newspapers. TV news still tops, at 70 %.

TechCrunch responded to the Pew data in this way. "Pew survey confirms what we all know: Net Beats newspapers as a source for news ."

However, it is an important threshold. And, in combination with other factors, the data show that for internet marketing, web, more specifically, video created for the Internet are perhaps the most powerful tools available today for marketing effectiveness.

Consider the following:

- More than 50% of consumers and more than 90% of business buyers searching the Internet before making a purchase decision.
- Web sites rank # 1 as "the single biggest source of influence" on the shopping decisions of online consumers.
- Political analysts are only beginning to assimilate the gains of the Internet as a result of the heated 2008 election

.

So, if we accept that more and more Americans are turning to the web for information and purchase decision support, and marketing must take into account the most influential vehicles of our message.

the answer clearly is a video created specifically for the web.

In November 2008 study, cMarketer reported that more than half of new material added to the Internet every day of the video. A number of video users will grow by more than two times faster than the overall Internet penetration in the next five years.

The good news is that video production is cheaper than ever. For very low cost compared to traditional advertising and marketing, web video quality can be created. However, in order to be effective, must be supported by careful keyword detection and targeted and effective distribution system. In addition, monitoring of aid generally indicated.

The debate about the role newspapers and the Internet in recent elections, the political website Real Clear Politics said: "The two trains passed each other in broad daylight ."

For marketers, the question is what will be on the train.